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Paparazzi

Case study

Paparazzi

Social DeductionMultiplayerStealthParty GameCasual
Open on Steam

Multiplayer stealth and social-deduction game

The results

Creator budget

€2,000

Budget spent in

45h

Posts

39

Interactions

56.7K

Cost per 1,000 views

Target€6.00
Actual€2.43

60% saved vs target

Views delivered

0×2.5

vs 333,333 paid for

Views by platform

Instagram

13 videos

361,353

44%

YouTube

13 videos

286,566

35%

TikTok

13 videos

176,069

21%

Top videos

406K views
Jey&Max
2303K views
Eyzuro
361K views
leosamatv
0

posts

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